In this case, we could say that a superstar athlete knows what other superstar athletes are looking for in their financial investments for the days when they can no longer compete at a high level.
Tiger Woods and Rory McIlroy didn’t hesitate to look for investors inside the sports world when they founded TMRW Sports, a sports and technology startup.
The first investor announced was Lewis Hamilton
Lewis Hamilton, 7-time Formula 1 World Champion, was the first investor announced by TMRW Sports. Others who joined the project included Serena Williams, Shohei Ohtani, Stephen Curry, Josh Allen, Andre Iguodala, Diana Taurasi and many more.
According to their CEO, Mike McCarly, TMRW Sports aims to change how sports are experienced in the future.
Our goal has always been to partner with the best-in-class in every way possible, and Tiger, Rory, and I are grateful for the support of this unrivaled team of investors, advisors, and ambassadors, who share our vision of harnessing technology to advance sports. In a statement, McCarley said “they will expand potential opportunities and fan bases for TMRW projects by combining their broad reach and cultural relevance.”
TGL is expected to launch in 2024, which many consider to be a response to LIV Golf’s generous offer for players to leave the PGA Tour.